Business Development, Public Relations

Stop ‘Selling’ and Start Building Relationships

Sometimes we can all use a friendly reminder to keep us from backsliding into old ways of thinking about selling that lead us down the wrong path with potential clients. You know who they are. You may even have some of their books or tapes. And you know their sales messages too: "Always be closing,"Think… Continue reading Stop ‘Selling’ and Start Building Relationships

Consulting, Public Relations

What Does It Take to Be a Marketing Consultant?

The career of a marketing consultant is a rewarding and flexible career, but it also comes with its challenges. A marketing consultant can work as an independent, contractor or within a marketing firm. Most marketing consultants are entrepreneurs that have started their own business. Marketing consultants work very close with businesses to help them in… Continue reading What Does It Take to Be a Marketing Consultant?