Marketing, Strategy & Planning

Understanding the Differences Between B2B & B2C Marketing

There is a difference between marketing to business and marketing to a consumer, believe it or not. Although you are still selling a product to a person, experience shows that the difference between these two types of markets runs deep. When you market to a B2B, you will realize that businesses work hard to streamline… Continue reading Understanding the Differences Between B2B & B2C Marketing

Brand Marketing, Marketing

Marketing Strategies vs Marketing Plans

Learn the Difference Between These Key Business Elements It's not uncommon for people to confuse the difference between a marketing strategy and a marketing plan. I've found the easiest way to explain the difference is like this: Marketing Strategy - Your marketing strategy is an explanation of the goals you need to achieve with your… Continue reading Marketing Strategies vs Marketing Plans

Marketing, Small Business

Outsource Your Marketing

There are times that a company seeks to outsource their marketing efforts. Often, when a company does this, they seek out marketing consultants. A marketing consultant works with companies to create and implement marketing strategies. A great marketing consultant will be able to not only think creatively but analytically. "Outsourcing to a marketing consultant allows… Continue reading Outsource Your Marketing