The career of a marketing consultant is a rewarding and flexible career, but it also comes with its challenges.
A marketing consultant can work as an independent, contractor or within a marketing firm. Most marketing consultants are entrepreneurs that have started their own business.
Marketing consultants work very close with businesses to help them in determining strategy and tactics to promote a produce and/or service. The main objective that a marketing consultant has is to get the word out about the service and or product that is being offered. A marketing consultant can also be engaged to assist with creating general awareness of a company.
A successful marketing consultant usually has education in marketing or experience in marketing previous to their consultant career. In addition to general education or experience a marketing consultant must be well-versed in the following:
- Social media marketing and social media marketing platforms
- Search engine marketing and search engine optimization
- Reputation management
- Image and brand awareness
- Consumer behavior and customer psychology
If you decide to venture out as an independent marketing consultant the real trick in success will be how well you market yourself, after all, you will more than likely be your first client.